Archive for the ‘radio’ Category

Covering Personal Finance — Amy Dunkin and Toddi Gutner

January 7th, 2009 by Kristen Watts

Amy Dunkin and Toddi Gutner taught a workshop this morning on financial literacy and reporting.

Dunkin was BusinessWeek’s longtime personal finance editor and now works as director of special projects at the CUNY J-School.  Gutner covered personal finance at Forbes and BusinessWeek and is currently a contributing writer at The Wall Street Journal and the Conference Board, an economics and business think tank.

They enlisted two guest speakers – also prolific business reporters – to share some of their financial reporting wisdom with the class.  

Chris Farrell is economics correspondent for Marketplace and Marketplace Money, American Public Media’s nationally syndicated public radio business and personal finance programs, respectively. He is also contributing economics editor for BusinessWeek magazine.

Lewis Braham is a freelancer who has written personal finance stories primarily for BusinessWeek and the web site He has also been published in Fortune and various investment newsletters. He holds an MFA in creative writing from CUNY’s Brooklyn College.

Here, Chris Farrell weighs in on personal finance. Video by Chris Clemens.


After the jump:  Tips on how to write a great personal finance story.


Voice Coaching – Mike Lysak

January 7th, 2009 by Kristen Watts

Broadcasting is the most simple, natural thing in the world, which is what makes it the most difficult,’s Mike Lysak said. And with radio, your voice is even more important, because you’re competing with other distractions for the listener’s attention.

Mike Lysak (left) coaches Jim Flood and John De Petro — Photo by Rachel Geizhals

Here are a few useful tips:

  • Try to be conversational and natural – you can practice by picking up a phone receiver and pretending you’re telling a friend the news story.
  • Remember: your voice is a musical instrument – use it! Control your voice’s tone, pitch, volume, speed.
  • As a broadcaster, be uninhibited. Block everything and everyone out, and just go for it.
  • Practice diaphragmatic breathing and breathe through your nose (mouth breathing dries out your throat). Also, don’t drink milk before going on air – it makes you produce more mucus.
  • Make sure you articulate.
  • Relax, because when you’re nervous, your voice gets tighter.
By Rachel Geizhals